It takes a lot for me to really fall in love with a brand. I mean yes, I may like some of the products they offer, they may market themselves really well but I’ve never quite felt the love like I feel for Loeffler Randall. Started by Jessie Randall in 2005, the brand quickly garnered a following and in 2009 the brand was named as one of the top 500 fastest growing private companies in America. It’s not hard to see why with their chic and sophisticated feel combined with downtown cool. After watching the video below and reading about her further on Madewell’s Blog, I fell even further – and it’s a great display of how a company’s coolness really does come from the top.

xx

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